Ever heard of Adolf (“Adi”) Dassler? If not, then you’ve definitely heard of the brand he launched: Adidas. Founded in Germany in 1948, Adidas today is a leading global company in the sports footwear and apparel category. In a fascinating bit of branding history, Puma – an Adidas competitor – was launched by Dassler’s brother … Continue reading Adidas Target Market Segmentation and Marketing Strategy – Audience Demographics & Competitors