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Start.io is a mobile advertising technology platform with AI at its core. It helps app developers and publishers generate revenue by delivering accurate, relevant ads. Developers and publishers can integrate their tech stack with the Start.io platform using multiple methods and gain access to real-time bidding from tier-one DSPs and advertising agencies.

Start.io is a member of the IAB (Interactive Advertising Bureau) and supports all mobile in-app ad formats and standards, including banner, interstitial, native, video, and more.

Maia is Start.io's NLP-driven (Natural Language Processing) audience AI engine. Leveraging over 100 billion mobile data signals daily, Maia creates accurate audiences in real time that can be activated around the globe. With Maia, you can explore, build, and activate mobile audience segments based on real-world behaviors, interests, and intent signals.

Start.io delivers hundreds of millions of ads per day across thousands of leading global apps, using AI to make digital advertising campaigns more efficient, effective, and precise. Our direct integration with thousands of mobile app developers gives us access to more than 100 billion first-party data signals per day worldwide. Marketers use these anonymized signals to understand and predict consumer behavior, identify new opportunities, and fuel business growth.

Yes. An SSP (supply-side platform or sell-side platform) is software that enables publishers and media owners to automate the management, sale, and optimization of their digital ad inventory. Start.io is an in-app mobile SSP that works with app developers to run global ad campaigns using programmatic demand and real-time bidding (RTB) auctions, delivering the most relevant ad for each impression.

The Start.io platform focuses on yield optimization for app developers, using machine-learning-driven pricing that adapts per impression to capture the highest CPM (the cost an advertiser pays for every 1,000 impressions) and incremental revenue.

Start.io uses granular block lists, category filters, third-party creative-review solutions, and frequency capping to ensure that ads served inside your app meet brand-safety and user-experience standards.

Start.io's platform analyzes over 100 billion mobile data signals daily—including app usage patterns, location (where permitted), purchase intent, and device-graph attributes. Audience and segment targeting is built on observed behavior rather than probabilistic modeling alone, with optional enhancement through alternative-ID and identity-resolution partners.

Start.io connects directly to thousands of mobile app developers and other SSPs, resulting in global coverage (with the exception of users in China). The platform delivers ads across mobile app categories and locations, reaching over 2.5 billion monthly active users on both iOS and Android.

Yes. Start.io's audiences can be activated across operating systems and channels, including connected TV (CTV), when accessed through leading DSPs.

Start.io operates a first-party data framework built around explicit user consent and verifiable compliance with global privacy regulations. The platform supports GDPR, CCPA/CPRA, COPPA, and LGPD, among other local regulations.

Start.io works directly with globally leading app developers, resulting in premium media supply. Trusted by tier-one DSPs, Start.io delivers ads across categories including games, business, finance, lifestyle, shopping, and many more. Start advertising anywhere. Let's talk, or email us at marketing@start.io.