In programmatic advertising, every impression counts – and understanding its true value is the key to maximizing returns. That’s why at Start.io, we’re thrilled to introduce Agentic Pricing, our next-generation, AI-powered Bid Floor Optimization mechanism.
Building on our proven machine learning framework, Agentic Pricing represents a major step forward in price optimization. It brings a more adaptive, data-driven, and intelligent approach to how bid floors are set across our marketplace.
At its core, Agentic Pricing is powered by cutting-edge algorithms that continuously learn from real auction behavior. By analyzing billions of data points in real time, it finds the perfect balance between exploration and precision – testing, learning, and adjusting dynamically.
Unlike traditional systems, Agentic Pricing integrates signals from both the demand and supply sides, allowing it to make smarter, context-aware pricing decisions for every single bid request. The result is a mechanism that dynamically sets the optimal bid floor for each impression, in every market, at every moment.
What does this mean for our partners?
- Higher yield and more efficient monetization decisions
- Greater stability and predictability across markets
- Continuous optimization, with performance improving as the system learns over time
Agentic Pricing isn’t just a smarter way to manage bid floors – it’s an evolution in how value is understood and realized across the programmatic ecosystem.
