Introducing Start.io Curation+ (Agentic Campaign Intelligence): From RFP to Activated Campaign in One Place

This post was written by Omer Peled, Vice President of Product at Start.io.

Answering a mobile RFP can take three to five days and involve four teams. Research, audience building, supply vetting, and deal setup each add work, much of it spent assembling evidence and transferring the same campaign logic from one function to the next.

The fragmentation creates a deeper problem: The audience that wins the pitch is rarely the exact audience that gets bought. As a plan moves across teams and platforms, matching loss can create shrinkage between the approved deck and the delivered impression.

Start.io Curation+ (Agentic Campaign Intelligence) is built to connect that process. As the first AI-native plan-to-activation product in ad tech, it turns a brief into consumer insight, a complete campaign plan, and a live curated deal in the buyer’s DSP seat, all through one front door.

Four Steps From Campaign Need to Live Deal

1. Agentic Campaign Intelligence begins with the brief itself. Users can submit an RFP, a formal brief, or a few lines describing the campaign need. The product automatically extracts the campaign objective and intended audience. It also captures the geography, flight, budget, and channel requirements, allowing teams to begin without translating the request into another template.

2. Next comes a live consumer portrait. Agentic Campaign Intelligence identifies the apps the audience uses, the places its members visit, and the products they intend to buy. Each claim includes a confidence level and supporting sample, giving strategy, research, and new-business teams evidence that can stand up in a client presentation.

3. The product then connects the audience to the curated supply where it is truly reachable. One measured audience can guide display, video, and CTV buying across in-app, web, and connected television environments. Every proposed placement is labeled according to the strength of its supporting evidence.

4. The plan can move directly into execution. Agentic Campaign Intelligence delivers a curated deal to the buyer’s DSP seat through Start.io’s curation partners on exchanges the buyer already uses, including Xandr, Criteo, OpenX, Magnite and Equativ. Start.io can also provide full-service execution when a managed approach is preferred.

Connecting the Who and the Where

DMPs and DSPs help marketers understand who an audience is. SSPs provide visibility into where impressions are available. Connecting those views often introduces another data bridge and another match between the audience in the plan and the inventory available for activation.

Start.io has visibility into mobile in-app audiences and supply resolving to the same device ID. This creates a common foundation for consumer understanding and media availability, helping the audience planned remain connected to the audience bought.

That continuity becomes more important as supply and audience segments become easier to access. User insight remains the ingredient that determines whether a plan reflects the consumer behind the campaign. Agentic Campaign Intelligence uses that insight to guide both audience selection and the curated supply proposed across screens.

Built AI-Native From the Start

Agentic Campaign Intelligence speaks Model Context Protocol, or MCP, the open protocol AI assistants use to call external tools. A team’s existing assistant, or an agent the organization has built, can request consumer insights, size an audience, and activate a deal without requiring users to open a separate interface for every step.

Planning, insight, and execution can therefore take place within one conversation while Start.io’s systems perform the underlying work. The RFP engine, insight engine, and activation rails are already running in production. Agentic Campaign Intelligence connects those proven components into one operating flow.

This expands the role AI can play in campaign development. An assistant can move beyond interpreting the brief and producing a recommendation. It can call the tools needed to define the audience, connect it with reachable supply, and prepare the resulting deal for activation.

Scale, Privacy, and Evidence Behind the Plan

Agentic campaign planning depends on the data and infrastructure beneath the interface. Start.io reaches 2.5 billion monthly active users, including more than 300 million U.S. devices, and delivers more than 100 million ad impressions each day. That scale supports both audience understanding and supply visibility.

Start.io’s signals are consent-based and contain no personally identifiable information. The company applies CCPA and CPRA requirements, IAB TCF, and the LSPA as applicable. This privacy framework accompanies the confidence levels, supporting samples, and evidence labels included in each output.

Together, these elements give teams a clearer basis for reviewing a recommendation before it becomes a transaction. The consumer insight and measured audience stay connected with the available supply and activation path within the same plan.

Bring Start.io a Live RFP

Start.io is inviting agencies and brands to test Agentic Campaign Intelligence with an active brief. Within two business hours, the team will return a human-reviewed package containing consumer insight, a sized audience, a curated supply plan, and a deal ID ready for the buyer’s seat.

There is no cost, media commitment, or platform replacement required. The output lands in the DSP and exchanges the buyer already uses, allowing teams to evaluate the product against a real campaign need. To submit a brief or book a 20-minute walkthrough, contact agentic@start.io. 

The market significance extends beyond producing an RFP response faster. Campaign planning becomes more effective when the evidence behind the pitch, the audience selected for the plan, and the supply used for the buy remain connected. Agentic Campaign Intelligence gives those elements a direct path from the first campaign request to the impression delivered in market.