Start.io audiences
Beauty Product Shoppers
in Boston

overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in Boston, data shows 29.9% of them are in the 55+ age group. More information about this segment can be found in the following charts.


Country
United States
City
Boston, Massachusetts
Population
692,600
Area
48 sq mi

INSIGHTS ON Beauty Product Shoppers in Boston
Age
55 years and above 29.9%
45-54 years 19.4%
35-44 years 22.5%
25-34 years 9.9%
18-24 years 18.3%
Gender
Male (52.9%)
Female (47.1%)
Household income
Less than $25,000 30.5%
$25,000 to $39,999 9.3%
$40,000 to $59,999 15.5%
$60,000 to $74,999 6.4%
$75,000 to $99,999 16.4%
$100,000 to $149,999 21%
$150,000 and above 0.8%
OS
Android (73.3%)
iOS (26.7%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy A16 5G
04 Samsung Galaxy A14 5G
05 Apple iPad1,1
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Port of Boston
04 Hale Park
05 Medal Of Honor Park
Updated: 07-2026