Start.io audiences
Book Store Shoppers
in Malawi
overview
Book store shoppers generally still prefer to read hardback or softcover books and print magazines instead of digital versions. Book Store Shoppers in Malawi range in age with 66.2% of them falling into the 25-34 age group. Find out more about the characteristics of this group below.
INSIGHTS ON Book Store Shoppers in Malawi
Age
55 years and above 0.2%
45-54 years 0.1%
35-44 years 0.3%
25-34 years 66.2%
18-24 years 33.1%
Gender
Male (69.5%)
Female (30.5%)
Top devices
01 TECNO MOBILE LIMITED TECNO SPARK 5 Pro
02 TECNO MOBILE LIMITED SPARK 4
03 TECNO MOBILE LIMITED TECNO SPARK 7
04 TECNO MOBILE LIMITED POP 2 Plus
05 TECNO MOBILE LIMITED SPARK Go 2020
Leading carriers
01 Bharti Airtel
02 TNM
03 Access Telecom
Updated: 03-2023