Start.io audiences
Department Store Shoppers
in California
overview
Department store shoppers like the convenience of buying clothing, kitchen appliances, and a range of other products from one store. In California, 33.7% of Department Store Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
California
Population
39,512,223
Area
155,779 sq mi
INSIGHTS ON Department Store Shoppers in California
Age
55 years and above 33.7%
45-54 years 27.6%
35-44 years 11.6%
25-34 years 11.3%
18-24 years 15.7%
Gender
Male (47.2%)
Female (52.8%)
Household income
Less than $25,000 31.8%
$25,000 to $39,999 15.4%
$40,000 to $59,999 14.2%
$60,000 to $74,999 5.2%
$75,000 to $99,999 11.5%
$100,000 to $149,999 18.6%
$150,000 and above 3.3%
OS
Android (73.9%)
iOS (26.1%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
Updated: 07-2026