Start.io audiences
E-Commerce Consumers
in California

overview
These statistics show insights and characteristics for E-Commerce Consumers. In California, 54.8% of e-commerce consumers are males. Find out more about the characteristics of e-commerce consumers by reviewing the charts below.


Country
United States
State
California
Population
39,512,223
Area
155,779 sq mi

INSIGHTS ON E-Commerce Consumers in California
Age
55 years and above 31.6%
45-54 years 27.8%
35-44 years 13.4%
25-34 years 9.7%
18-24 years 17.5%
Gender
Male (54.8%)
Female (45.2%)
Household income
Less than $25,000 34.6%
$25,000 to $39,999 15.2%
$40,000 to $59,999 15.2%
$60,000 to $74,999 5.8%
$75,000 to $99,999 10.1%
$100,000 to $149,999 17.2%
$150,000 and above 1.9%
OS
Android (48.7%)
iOS (51.3%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Apple iPhone17,2
04 Apple iPhone16,2
05 Samsung Galaxy A15 5G
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
Updated: 07-2026