Start.io audiences
Home Improvement Store Shoppers
in Massachusetts
overview
Home improvement store shoppers share some similar characteristics. Of the consumers who are identified as Home Improvement Store Shoppers in Massachusetts, 38.1% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Home Improvement Store Shoppers in Massachusetts
Age
55 years and above 38.1%
45-54 years 22.6%
35-44 years 14.7%
25-34 years 9%
18-24 years 15.6%
Gender
Male (53.3%)
Female (46.7%)
Household income
Less than $25,000 31.9%
$25,000 to $39,999 11.5%
$40,000 to $59,999 14%
$60,000 to $74,999 6.2%
$75,000 to $99,999 12.5%
$100,000 to $149,999 22.6%
$150,000 and above 1.3%
OS
Android (66.1%)
iOS (33.9%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung Galaxy A15 5G
04 Samsung sm-s901u
05 Samsung sm-s908u
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Port of Boston
04 Hale Park
05 Mystic River Reservation
Updated: 07-2026