Start.io audiences
Home Improvement Store Shoppers
in Mississippi

overview
Home improvement store shoppers share some similar characteristics. Of the consumers who are identified as Home Improvement Store Shoppers in Mississippi, 34.1% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
State
Mississippi
Population
2,976,149
Area
46,923 sq mi

INSIGHTS ON Home Improvement Store Shoppers in Mississippi
Age
55 years and above 34.1%
45-54 years 22.3%
35-44 years 17.1%
25-34 years 10.1%
18-24 years 16.4%
Gender
Male (22.9%)
Female (77.1%)
Household income
Less than $25,000 47.8%
$25,000 to $39,999 16.2%
$40,000 to $59,999 12.8%
$60,000 to $74,999 4.6%
$75,000 to $99,999 7.5%
$100,000 to $149,999 9.7%
$150,000 and above 1.4%
OS
Android (64.3%)
iOS (35.7%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung Galaxy A15 5G
04 Samsung Galaxy A14 5G
05 Samsung sm-s908u
Leading carriers
01 AT&T
02 C Spire
03 Verizon
Updated: 07-2026