Start.io audiences
Home Improvement Store Shoppers
in New York City
overview
Home improvement store shoppers share some similar characteristics. Of the consumers who are identified as Home Improvement Store Shoppers in New York City, 35.6% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
City
New York City, New York
Population
8,336,817
Area
301 sq mi
INSIGHTS ON Home Improvement Store Shoppers in New York City
Age
55 years and above 35.6%
45-54 years 21.4%
35-44 years 16.1%
25-34 years 9.2%
18-24 years 17.7%
Gender
Male (55.5%)
Female (44.5%)
Household income
Less than $25,000 40.8%
$25,000 to $39,999 10.5%
$40,000 to $59,999 11.8%
$60,000 to $74,999 5.5%
$75,000 to $99,999 15.5%
$100,000 to $149,999 15.1%
$150,000 and above 0.8%
OS
Android (67.5%)
iOS (32.5%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Apple iPad1,1
04 Samsung Galaxy S24 Ultra
05 Samsung Galaxy S23 Ultra
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 City Hall Park
02 Central Park
03 Ruppert Park
04 Buggy Central Park
05 Central Park Barber
Updated: 07-2026