Start.io audiences
Home Improvement Store Shoppers
in Newark
overview
Home improvement store shoppers share some similar characteristics. Of the consumers who are identified as Home Improvement Store Shoppers in Newark, 40.3% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
City
Newark, New Jersey
Population
282,011
Area
24 sq mi
INSIGHTS ON Home Improvement Store Shoppers in Newark
Age
55 years and above 40.3%
45-54 years 22.6%
35-44 years 11.2%
25-34 years 11%
18-24 years 14.9%
Gender
Male (50.4%)
Female (49.6%)
Household income
Less than $25,000 32.2%
$25,000 to $39,999 8.7%
$40,000 to $59,999 8.7%
$60,000 to $74,999 6.7%
$75,000 to $99,999 16.8%
$100,000 to $149,999 26.2%
$150,000 and above 0.6%
OS
Android (73.9%)
iOS (26.1%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy A14 5G
04 Samsung Galaxy A16 5G
05 Samsung Galaxy S24
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Independence Park
02 Branch Brook Park
03 West End Avenue Park
04 Hunterdon Street Park
05 Pavonia-Marion Playground Pool
Updated: 07-2026