Start.io audiences
Home Improvement Store Shoppers
in Wisconsin
overview
Home improvement store shoppers share some similar characteristics. Of the consumers who are identified as Home Improvement Store Shoppers in Wisconsin, 35.4% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
State
Wisconsin
Population
5,822,434
Area
54,158 sq mi
INSIGHTS ON Home Improvement Store Shoppers in Wisconsin
Age
55 years and above 35.4%
45-54 years 23.3%
35-44 years 13.4%
25-34 years 11%
18-24 years 16.8%
Gender
Male (31.2%)
Female (68.8%)
Household income
Less than $25,000 34.6%
$25,000 to $39,999 14.3%
$40,000 to $59,999 17.6%
$60,000 to $74,999 6.3%
$75,000 to $99,999 11.5%
$100,000 to $149,999 14.2%
$150,000 and above 1.5%
OS
Android (71.7%)
iOS (28.3%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Apple iPad1,1
04 Samsung SM-G991U
05 Samsung sm-s908u
Leading carriers
01 Verizon
02 AT&T
03 U.S. Cellular
5 most visited places/venues
01 Washington Park
02 Westlawn Playground
03 Mississippi National River and Recreation Area
04 Willow Park
05 Central Park
Updated: 07-2026