Start.io audiences
July 4th Shoppers
in Durham
overview
Users who shop for July 4th purchase may be looking for party supplies for celebrating the holiday or interesting in finding holiday shopping deals from retailers. Based on POI visits, mobile apps and various device data signals, of the July 4th shoppers in Durham, 28.2% are in the 55+ age group.
Country
United States
City
Durham, North Carolina
Population
278,993
Area
109 sq mi
INSIGHTS ON July 4th Shoppers in Durham
Age
55 years and above 28.2%
45-54 years 20.9%
35-44 years 24.5%
25-34 years 11.2%
18-24 years 15.3%
Gender
Male (49.7%)
Female (50.3%)
Household income
Less than $25,000 32.3%
$25,000 to $39,999 17.4%
$40,000 to $59,999 17.5%
$60,000 to $74,999 5%
$75,000 to $99,999 14.1%
$100,000 to $149,999 11%
$150,000 and above 2.7%
OS
Android (81.8%)
iOS (18.2%)
Top devices
01 Apple iphone
02 Apple iphone1,1
03 Apple Ipad
04 Samsung Galaxy S10e
05 Samsung Galaxy S9
Leading carriers
01 Verizon
02 T-Mobile
03 T-Mobile
5 most visited places/venues
01 Birchwood Park
02 Hillandale Golf Course
03 Ribbonwalk Nature Preserve
04 Charlotte Country Club
05 Lakeview
Updated: 07-2026