Start.io audiences
Parents to Be
in United States

overview
Parents to be are entering an exciting phase of life as they prepare for their child's arrival. Of the consumers who are identified as Parents to Be in United States, 35.2% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
Population
329,064,917
Area
9,147,593 sq km

INSIGHTS ON Parents to Be in United States
Age
55 years and above 35.2%
45-54 years 18.8%
35-44 years 15.5%
25-34 years 13.4%
18-24 years 17.1%
Gender
Male (46.7%)
Female (53.3%)
Household income
Less than $25,000 35.7%
$25,000 to $39,999 15.8%
$40,000 to $59,999 15.4%
$60,000 to $74,999 5.9%
$75,000 to $99,999 10.2%
$100,000 to $149,999 15.1%
$150,000 and above 2%
OS
Android (54.8%)
iOS (45.2%)
Top devices
01 Apple iphone1,1
02 Apple iphone
03 Samsung sm-s908u
04 Samsung Galaxy S23 Ultra
05 Samsung sm-s901u
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Belo Garden
02 City Hall Park
03 Central Park
04 Cornell University
05 Highland Park
Updated: 07-2026