Start.io audiences
Users Booking Travel Through OTAs
in Durham
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Durham, 30.5% of Users Booking Travel Through OTAs are in the 35-44 age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Durham, North Carolina
Population
278,993
Area
109 sq mi
INSIGHTS ON Users Booking Travel Through OTAs in Durham
Age
55 years and above 27.4%
45-54 years 14.8%
35-44 years 30.5%
25-34 years 8.9%
18-24 years 18.4%
Gender
Male (55.7%)
Female (44.3%)
Household income
Less than $25,000 29.8%
$25,000 to $39,999 20.2%
$40,000 to $59,999 19.8%
$60,000 to $74,999 4.9%
$75,000 to $99,999 18.5%
$100,000 to $149,999 6.2%
$150,000 and above 0.5%
Top devices
01 Samsung Galaxy A15 5G
02 Samsung sm-s908u
03 Samsung Galaxy S24 Ultra
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy A14 5G
Leading carriers
01 AT&T
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Birchwood Park
02 Hillandale Golf Course
03 Ribbonwalk Nature Preserve
04 Charlotte Country Club
05 Piney Wood Park
Updated: 07-2026