Start.io audiences
Users Booking Travel Through OTAs
in Florida
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Florida, 28.6% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Florida
Population
21,477,737
Area
53,625 sq mi
INSIGHTS ON Users Booking Travel Through OTAs in Florida
Age
55 years and above 28.6%
45-54 years 18.3%
35-44 years 21.8%
25-34 years 11.8%
18-24 years 19.4%
Gender
Male (60%)
Female (40%)
Household income
Less than $25,000 39.2%
$25,000 to $39,999 17.8%
$40,000 to $59,999 17.8%
$60,000 to $74,999 6.1%
$75,000 to $99,999 8.1%
$100,000 to $149,999 10.3%
$150,000 and above 0.7%
Top devices
01 Samsung Galaxy A15 5G
02 Samsung Galaxy A14 5G
03 Samsung Galaxy S24 Ultra
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy A16 5G
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Lake Fran Bike Trail
02 West Little River Park
03 Jesse Rivera
04 Belo Garden
05 Lake Eola Park
Updated: 07-2026