Start.io audiences
Users Booking Travel Through OTAs
in Ghana
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Ghana, 83% of Users Booking Travel Through OTAs are in the 25-34 age group. Explore more characteristics of these users in the charts below.
INSIGHTS ON Users Booking Travel Through OTAs in Ghana
Age
55 years and above 0.9%
45-54 years 0.6%
35-44 years 1.8%
25-34 years 83%
18-24 years 13.8%
Gender
Male (68.1%)
Female (31.9%)
Leading carriers
01 MTN
02 Vodafone
03 Tigo
Updated: 03-2023