Start.io audiences
Users Booking Travel Through OTAs
in Jacksonville

overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Jacksonville, 27.7% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
City
Jacksonville, Florida
Population
911,507
Area
747 sq mi

INSIGHTS ON Users Booking Travel Through OTAs in Jacksonville
Age
55 years and above 27.7%
45-54 years 18.9%
35-44 years 20.9%
25-34 years 12.3%
18-24 years 20%
Gender
Male (55%)
Female (45%)
Household income
Less than $25,000 30.5%
$25,000 to $39,999 19.7%
$40,000 to $59,999 16.7%
$60,000 to $74,999 9.4%
$75,000 to $99,999 13.1%
$100,000 to $149,999 10%
$150,000 and above 0.6%
Top devices
01 Samsung Galaxy A15 5G
02 Samsung Galaxy A16 5G
03 Samsung Galaxy A14 5G
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy S24 Ultra
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Florida State College at Jacksonville - South Campus
02 Murray Hill Four Corners
03 9A Mitigation Parcels
04 Liberty Park
05 Gerrie's Park
Updated: 07-2026