Start.io audiences
Users Booking Travel Through OTAs
in Kenya
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Kenya, 82.5% of Users Booking Travel Through OTAs are in the 25-34 age group. Explore more characteristics of these users in the charts below.
INSIGHTS ON Users Booking Travel Through OTAs in Kenya
Age
55 years and above 0.4%
45-54 years 0.3%
35-44 years 1.4%
25-34 years 82.5%
18-24 years 15.5%
Gender
Male (73%)
Female (27%)
Top devices
01 HuaWei Y9 Prime 2019
02 Samsung Galaxy A10s
05 HuaWei Honor 8A
Leading carriers
01 Safaricom
02 Bharti Airtel
03 Orange
Updated: 03-2023