Start.io audiences
Users Booking Travel Through OTAs
in Louisville
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Louisville, 25.3% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Louisville, Kentucky
Population
617,638
Area
263 sq mi
INSIGHTS ON Users Booking Travel Through OTAs in Louisville
Age
55 years and above 25.3%
45-54 years 17.8%
35-44 years 24.5%
25-34 years 11.6%
18-24 years 20.7%
Gender
Male (55.7%)
Female (44.3%)
Household income
Less than $25,000 48.2%
$25,000 to $39,999 10.8%
$40,000 to $59,999 17.6%
$60,000 to $74,999 7.7%
$75,000 to $99,999 6.4%
$100,000 to $149,999 9%
$150,000 and above 0.4%
Top devices
01 Samsung Galaxy A15 5G
02 Samsung Galaxy A16 5G
03 Samsung Galaxy A14 5G
04 Samsung Galaxy S24 Ultra
05 Samsung Galaxy S23 Ultra
Leading carriers
01 T-Mobile
02 AT&T
03 Verizon
5 most visited places/venues
01 Okolona
02 Iroquois
03 Progress Park Airstream Resort & Event Venue
04 Wyandotte
05 St Louis
Updated: 07-2026