Start.io audiences
Users Booking Travel Through OTAs
in Raleigh
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Raleigh, 28.8% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Raleigh, North Carolina
Population
474,069
Area
145 sq mi
INSIGHTS ON Users Booking Travel Through OTAs in Raleigh
Age
55 years and above 28.8%
45-54 years 15.9%
35-44 years 25.9%
25-34 years 10.5%
18-24 years 18.8%
Gender
Male (57.9%)
Female (42.1%)
Household income
Less than $25,000 39.1%
$25,000 to $39,999 24.5%
$40,000 to $59,999 15.9%
$60,000 to $74,999 4.7%
$75,000 to $99,999 7.4%
$100,000 to $149,999 7.6%
$150,000 and above 0.7%
Top devices
01 Samsung Galaxy A15 5G
02 Samsung Galaxy A16 5G
03 Samsung Galaxy A14 5G
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy S24 Ultra
Leading carriers
01 Verizon
02 AT&T
03 AT&T
5 most visited places/venues
01 Dacian
02 Walnut Creek North
03 Lake Johnson Metro Park
04 Ribbonwalk Nature Preserve
05 Charlotte Country Club
Updated: 07-2026