Start.io audiences
Users Booking Travel Through OTAs
in Sweden
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Sweden, 52.1% of Users Booking Travel Through OTAs are in the 25-34 age group. Explore more characteristics of these users in the charts below.
INSIGHTS ON Users Booking Travel Through OTAs in Sweden
Age
55 years and above 22%
45-54 years 1.3%
35-44 years 4.8%
25-34 years 52.1%
18-24 years 19.7%
Gender
Male (83.2%)
Female (16.8%)
Leading carriers
01 Tele2
02 Telia
03 Three
Updated: 03-2023