Start.io audiences
Users With an Ability to Buy Luxury Goods
in Indonesia

overview
Users who can buy luxury goods are considered high spenders and often gravitate to the finer things in life because they have the financial means to do so. Looking into the characteristics of consumers with the Users With an Ability to Buy Luxury Goods in Indonesia, data shows 36.7% of them are in the 18-24 age group. More information about this segment can be found in the following charts.


Country
Indonesia
Population
270,625,568
Area
1,811,569 sq km

INSIGHTS ON Users With an Ability to Buy Luxury Goods in Indonesia
Age
55 years and above 12.7%
45-54 years 9.3%
35-44 years 13.4%
25-34 years 27.9%
18-24 years 36.7%
Gender
Male (38.1%)
Female (61.9%)
Top devices
01 Samsung Galaxy S23 Ultra
02 Generic Android 6.0
03 Samsung Galaxy S24 Ultra
04 Samsung Galaxy S20 FE 5G
05 Samsung Galaxy S23 Ultra
Leading carriers
01 Telkomsel
02 Indosat
03 Excelcomindo
Updated: 07-2026