Start.io audiences
Users With an Ability to Buy Luxury Goods
in Japan

overview
Users who can buy luxury goods are considered high spenders and often gravitate to the finer things in life because they have the financial means to do so. Looking into the characteristics of consumers with the Users With an Ability to Buy Luxury Goods in Japan, data shows 68.9% of them are in the 55+ age group. More information about this segment can be found in the following charts.


Country
Japan
Population
126,860,301
Area
364,546 sq km

INSIGHTS ON Users With an Ability to Buy Luxury Goods in Japan
Age
55 years and above 68.9%
45-54 years 16.2%
35-44 years 6.8%
25-34 years 1.7%
18-24 years 6.4%
Gender
Male (61.7%)
Female (38.3%)
Top devices
01 Google Pixel
02 Google Pixel 8a
03 Google Pixel 7a
04 Generic Android 6.0
05 Samsung Galaxy S23 Ultra
Leading carriers
01 Softbank
02 AU
03 AU
Updated: 07-2026