Start.io audiences
Users With Vehicle Purchase Intent
in Boston
overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 34.5% of those interested in purchasing a vehicle in Boston are in the 55+ age group. Gain more insights about this segment in the following charts.
Country
United States
City
Boston, Massachusetts
Population
692,600
Area
48 sq mi
INSIGHTS ON Users With Vehicle Purchase Intent in Boston
Age
55 years and above 34.5%
45-54 years 24.2%
35-44 years 13.9%
25-34 years 10.7%
18-24 years 16.6%
Gender
Male (61.4%)
Female (38.6%)
Household income
Less than $25,000 30.9%
$25,000 to $39,999 10.1%
$40,000 to $59,999 14.9%
$60,000 to $74,999 6.4%
$75,000 to $99,999 14.6%
$100,000 to $149,999 21.5%
$150,000 and above 1.6%
OS
Android (68.2%)
iOS (31.8%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy S24 Ultra
04 Samsung sm-s908u
05 Samsung Galaxy S23 Ultra
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Port of Boston
04 Hale Park
05 Back Bay Fens
Updated: 07-2026