Start.io audiences
Users With Vehicle Purchase Intent
in California
overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 29.4% of those interested in purchasing a vehicle in California are in the 55+ age group. Gain more insights about this segment in the following charts.
Country
United States
State
California
Population
39,512,223
Area
155,779 sq mi
INSIGHTS ON Users With Vehicle Purchase Intent in California
Age
55 years and above 29.4%
45-54 years 24%
35-44 years 17.8%
25-34 years 11.7%
18-24 years 17.1%
Gender
Male (56.8%)
Female (43.2%)
Household income
Less than $25,000 33.5%
$25,000 to $39,999 15.2%
$40,000 to $59,999 14.8%
$60,000 to $74,999 5.6%
$75,000 to $99,999 10.5%
$100,000 to $149,999 17.5%
$150,000 and above 2.8%
OS
Android (67.8%)
iOS (32.2%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung Galaxy A15 5G
05 Samsung Galaxy S23 Ultra
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Belo Garden
02 City Hall Park
03 Cornell University
04 Central Park
05 Highland Park
Updated: 07-2026