Start.io audiences
Users With Vehicle Purchase Intent
in Detroit
overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 31% of those interested in purchasing a vehicle in Detroit are in the 55+ age group. Gain more insights about this segment in the following charts.
Country
United States
City
Detroit, Michigan
Population
670,031
Area
138 sq mi
INSIGHTS ON Users With Vehicle Purchase Intent in Detroit
Age
55 years and above 31%
45-54 years 24.1%
35-44 years 16.3%
25-34 years 11.1%
18-24 years 17.5%
Gender
Male (41.5%)
Female (58.5%)
Household income
Less than $25,000 34.2%
$25,000 to $39,999 16.8%
$40,000 to $59,999 20.8%
$60,000 to $74,999 4.9%
$75,000 to $99,999 7.4%
$100,000 to $149,999 14.8%
$150,000 and above 1.1%
OS
Android (76.8%)
iOS (23.2%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy A14 5G
04 Samsung Galaxy S23 Ultra
05 Samsung sm-s908u
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Peterson
02 Intervale-Roselawn
03 Richard Allen
04 Kern
05 Sacred Heart Major Seminary
Updated: 07-2026