Start.io audiences
Users With Vehicle Purchase Intent
in Durham
overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 33.7% of those interested in purchasing a vehicle in Durham are in the 55+ age group. Gain more insights about this segment in the following charts.
Country
United States
City
Durham, North Carolina
Population
278,993
Area
109 sq mi
INSIGHTS ON Users With Vehicle Purchase Intent in Durham
Age
55 years and above 33.7%
45-54 years 21.5%
35-44 years 18.8%
25-34 years 9.1%
18-24 years 17%
Gender
Male (51.6%)
Female (48.4%)
Household income
Less than $25,000 32.7%
$25,000 to $39,999 17.9%
$40,000 to $59,999 17.5%
$60,000 to $74,999 5.5%
$75,000 to $99,999 14.6%
$100,000 to $149,999 9.9%
$150,000 and above 1.8%
OS
Android (70.2%)
iOS (29.8%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung Galaxy A15 5G
04 Samsung sm-s908u
05 Samsung Galaxy A14 5G
Leading carriers
01 AT&T
02 T-Mobile
03 Verizon
5 most visited places/venues
01 Birchwood Park
02 Hillandale Golf Course
03 Ribbonwalk Nature Preserve
04 Charlotte Country Club
05 Firestone Community Park
Updated: 07-2026