Start.io audiences
Users With Vehicle Purchase Intent
in Indiana

overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 33.8% of those interested in purchasing a vehicle in Indiana are in the 55+ age group. Gain more insights about this segment in the following charts.


Country
United States
State
Indiana
Population
6,732,219
Area
35,826 sq mi

INSIGHTS ON Users With Vehicle Purchase Intent in Indiana
Age
55 years and above 33.8%
45-54 years 23.4%
35-44 years 16.2%
25-34 years 10%
18-24 years 16.5%
Gender
Male (51.9%)
Female (48.1%)
Household income
Less than $25,000 32.7%
$25,000 to $39,999 17%
$40,000 to $59,999 17.8%
$60,000 to $74,999 6.3%
$75,000 to $99,999 10.3%
$100,000 to $149,999 14.3%
$150,000 and above 1.7%
OS
Android (71.5%)
iOS (28.5%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy A15 5G
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Roselawn Park
02 Colorado and 29Th Park
03 Monument Circle
04 Centennial and 20Th Park
05 Madison & Edgewood Shoppes
Updated: 07-2026