Start.io audiences
Users With Vehicle Purchase Intent
in Massachusetts
overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 56% of those interested in purchasing a vehicle in Massachusetts are in the 18-24 age group. Gain more insights about this segment in the following charts.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Users With Vehicle Purchase Intent in Massachusetts
Age
55 years and above 6.6%
45-54 years 5.2%
35-44 years 10.2%
25-34 years 22%
18-24 years 56%
Gender
Male (54.2%)
Female (45.8%)
Household income
Less than $25,000 30.4%
$25,000 to $39,999 10.2%
$40,000 to $59,999 15.6%
$60,000 to $74,999 7.2%
$75,000 to $99,999 11.9%
$100,000 to $149,999 24.7%
$150,000 and above %
OS
Android (59.1%)
iOS (40.9%)
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Aeroballoon
02 Clover Food Lab
03 Park Street MBTA Station Green & Red Line
04 Franklin Square
05 Logan International Airport Boston
Updated: 03-2023