Start.io audiences
Users With Vehicle Purchase Intent
in Massachusetts
overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 33.8% of those interested in purchasing a vehicle in Massachusetts are in the 55+ age group. Gain more insights about this segment in the following charts.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Users With Vehicle Purchase Intent in Massachusetts
Age
55 years and above 33.8%
45-54 years 22.7%
35-44 years 18.6%
25-34 years 9.2%
18-24 years 15.8%
Gender
Male (54.9%)
Female (45.1%)
Household income
Less than $25,000 31.8%
$25,000 to $39,999 11.8%
$40,000 to $59,999 13.8%
$60,000 to $74,999 6%
$75,000 to $99,999 12.2%
$100,000 to $149,999 22.2%
$150,000 and above 2.2%
OS
Android (67.5%)
iOS (32.5%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung Galaxy A15 5G
04 Apple iphone
05 Samsung sm-s908u
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Port of Boston
04 Hale Park
05 Erricola Park
Updated: 07-2026