Start.io audiences
Users With Vehicle Purchase Intent
in Michigan
overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 32.6% of those interested in purchasing a vehicle in Michigan are in the 55+ age group. Gain more insights about this segment in the following charts.
Country
United States
State
Michigan
Population
9,986,857
Area
56,539 sq mi
INSIGHTS ON Users With Vehicle Purchase Intent in Michigan
Age
55 years and above 32.6%
45-54 years 23%
35-44 years 17.2%
25-34 years 10%
18-24 years 17.1%
Gender
Male (38.6%)
Female (61.4%)
Household income
Less than $25,000 34.8%
$25,000 to $39,999 16.6%
$40,000 to $59,999 18.3%
$60,000 to $74,999 5.4%
$75,000 to $99,999 8.6%
$100,000 to $149,999 14.5%
$150,000 and above 1.7%
OS
Android (71.6%)
iOS (28.4%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung Galaxy A15 5G
04 Samsung sm-s908u
05 Samsung Galaxy S23 Ultra
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Peterson
02 Intervale-Roselawn
03 Kern
04 Richard Allen
05 Jaycee Park
Updated: 07-2026