Start.io audiences
Users With Vehicle Purchase Intent
in New Mexico

overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 29.6% of those interested in purchasing a vehicle in New Mexico are in the 55+ age group. Gain more insights about this segment in the following charts.


Country
United States
State
New Mexico
Population
2,096,829
Area
121,298 sq mi

INSIGHTS ON Users With Vehicle Purchase Intent in New Mexico
Age
55 years and above 29.6%
45-54 years 23.2%
35-44 years 16.8%
25-34 years 11.6%
18-24 years 18.7%
Gender
Male (42.3%)
Female (57.7%)
Household income
Less than $25,000 42.1%
$25,000 to $39,999 16.4%
$40,000 to $59,999 11.8%
$60,000 to $74,999 6.8%
$75,000 to $99,999 10.2%
$100,000 to $149,999 11.3%
$150,000 and above 1.4%
OS
Android (74.1%)
iOS (25.9%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung Galaxy S24 Ultra
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy A15 5G
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Vista Nueva
02 Civic Space
03 Arizona State University-Downtown Phoenix
04 Quigley
05 El Oso Grande
Updated: 07-2026