Start.io audiences
Users With Vehicle Purchase Intent
in New York City
overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 31.2% of those interested in purchasing a vehicle in New York City are in the 55+ age group. Gain more insights about this segment in the following charts.
Country
United States
City
New York City, New York
Population
8,336,817
Area
301 sq mi
INSIGHTS ON Users With Vehicle Purchase Intent in New York City
Age
55 years and above 31.2%
45-54 years 18.7%
35-44 years 25.4%
25-34 years 8.1%
18-24 years 16.5%
Gender
Male (59.5%)
Female (40.5%)
Household income
Less than $25,000 38.1%
$25,000 to $39,999 12.9%
$40,000 to $59,999 13.7%
$60,000 to $74,999 5.8%
$75,000 to $99,999 11.6%
$100,000 to $149,999 16%
$150,000 and above 2%
OS
Android (69.4%)
iOS (30.6%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Apple iphone
04 Samsung Galaxy A15 5G
05 Samsung sm-s908u
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 City Hall Park
02 Central Park
03 Ruppert Park
04 St. Catherine's Park
05 Buggy Central Park
Updated: 07-2026