Yes, mobile advertising is king.

64% of global digital advertising spend is on mobile, and that figure is increasing all the time.

In 2023, mobile marketers are constantly looking for new and original ways to compete in this fast-paced marketplace and generate better results from their ad campaigns.

Innovative ad formats that grab user attention and boost ad performance are one of the most important tactics you can try.

But which ad formats do the best job? Let’s listen to the data from’s vast global mobile network.

Here are 3 performance marketing ad formats that are proven to have a significant impact on mobile campaigns, and can help you achieve your marketing goals this year:

Native ads

Native advertising has become a go-to format for marketers looking to engage audiences seamlessly during their mobile browsing and in-app sessions. How do they work? Native ads are designed to blend in with the surrounding content, appearing as natural recommendations rather than traditional ads. By integrating your brand message within the user experience, native ads can generate higher click-through rates and conversions, as well as significant increase in CPM performance: doubling every three months.

Banner ads

Banner ads are a classic ad format that continues to be effective in capturing users’ attention. Banner ads typically appear as graphical images or animated visuals displayed on mobile apps. With carefully crafted designs and compelling call-to-action, banner ads can drive traffic to your website, apps or landing page. On the platform, banner ads demonstrate a significant average increase of 30% in CPM each quarter.

 Interstitial ads

Interstitial ads are full-screen ads that appear at natural transition points during a user’s interaction with an app or website. These ads often appear between content pages, during app or game loading screens, or as pop-ups after a specific action. Interstitial ads provide an immersive and attention-grabbing experience, allowing you to convey your message effectively. 

Quarter after quarter, the interstitial ad format is shown to increase CPM by 20% according to mobile data.

Bonus tip: 

Price floors are perhaps the most straightforward way to increase your CPMs. By learning how to optimize your floors, you can impact your performance a lot. Floors need to be adjusted according to demand and the current industry situation. Make price floor adjustment a continual optimization strategy and you will soon see results. 

As you plan your marketing strategies for 2023, it’s essential to explore performance marketing ad formats that align with your goals. That means leveraging the top 3 effective ad formats – native, banner and interstitial ads – to provide immersive experiences to your audiences at critical touchpoints during their on-mobile interactions. 

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