Is generative AI transforming advertising—or are we still just testing the waters?
According to a new industry survey from Start.io and AdTech GodTM, nearly 90% of ad professionals say generative AI is impacting their business, but only 23% say it’s significantly transformed operations. Most companies are still piloting or testing applications, even as AI dominates headlines.
Meanwhile, another challenge quietly dominates the day-to-day: measurement and attribution.
Advertisers say tracking performance across millions of impressions is still a bigger operational priority in 2025 than deploying AI.
Other key insights:
- CTV leads the pack: 1 in 3 say their clients plan to increase spend on connected TV.
- Mobile targeting wins: 57% say mobile offers the most accurate audience targeting.
- The economy? A coin toss: Ad execs are split on whether we’re heading for growth or slowdown—but 76% say their clients are holding or increasing budgets.
Want the full breakdown—including charts, channel-level insights, and a priority stack from the industry?
