At Start.io, we’re always looking for ways to help advertisers reach their audience with confidence and precision. That’s why we’re excited to announce our new partnership with DoubleVerify (DV), a global leader in digital media measurement and analytics. This collaboration means our advertising partners now have access to DV’s powerful brand safety and suitability targeting solutions, giving them even greater control and transparency for their mobile campaigns.

Why Brand Safety and Suitability Are More Important Than Ever

Today’s digital landscape is fast-moving and full of diverse content, which can pose a challenge for advertisers trying to protect their brand image. While the opportunities to connect with audiences are incredible, placing an ad next to inappropriate content can quickly damage a brand’s reputation, erode trust, and undermine a campaign’s performance.

Brand safety ensures ads steer clear of harmful environments. Brand suitability takes it a step further, helping advertisers define what’s appropriate for their unique brand values. Together, these controls let marketers align their campaigns with content that reflects their identity without sacrificing reach.

What the DoubleVerify Partnership Delivers

By integrating DV’s brand safety and suitability targeting technology, Start.io is giving advertisers more control than ever before. DV uses advanced content classification to evaluate where ads may appear, balancing brand protection with scale and performance so advertisers don’t have to choose between safety and results.

Key benefits of this partnership include:

  • Better Protection: Safeguard your brand by avoiding placements that could damage your reputation.
  • More Control: Tailor campaigns to your brand’s unique values, creating a more relevant and authentic ad experience.
  • Improved Performance: By focusing ads in safe, suitable environments, you can achieve better engagement and a higher return on investment (ROI).
  • Transparency and Trust: DV’s measurement capabilities clarify where your ads are running, building confidence among brands, publishers, and consumers.

A Smarter Path to Campaign Success

This partnership reflects Start.io’s commitment to simplifying the mobile marketing ecosystem and providing advertisers with tools that drive real results. As marketers increasingly demand accountability and control over their media investments, collaborations like this one with DV are essential.

Now, advertisers using Start.io can leverage DV’s technology to reduce wasted spending, minimize reputational risk, and deliver ads that resonate with the right audience, in the right place, at the right time. Whether your goal is brand awareness or customer acquisition, these enhanced controls help ensure your campaigns are both impactful and responsible.

Looking Ahead

The mobile advertising industry is heading toward a future defined by responsibility, transparency, and trust. Our collaboration with DoubleVerify is an important step in that direction. By combining Start.io’s mobile data solutions with DV’s brand safety and suitability expertise, we’re giving advertisers the confidence to grow their reach without compromise.