TL;DR
Meital Goldberg, Product Manager at Start.io, explains how a new video response scanning integration inspects video responses in near real time, helping identify and address quality issues as they occur. As Start.io’s video business grows, the integration extends ad quality coverage across video environments, providing greater visibility into video traffic to support creative validation and compliance checks while giving demand and supply partners more confidence in the inventory.
This post was written by Meital Goldberg, Product Manager at Start.io.
As our video business continues to grow, we’re expanding our ad quality capabilities to deliver stronger coverage across video environments.
Our video response scanning integration enables us to scan video responses in near real-time, improving our ability to detect and address quality issues as they occur. With increased visibility into video traffic, we can more effectively validate creatives, ensure compliance, and provide greater confidence to both demand and supply partners.
This functionality builds on the foundation of our existing display and video scanning solutions, broadening our coverage as our video business grows. Together, these capabilities create a more unified and comprehensive approach to ad quality across formats.
By continuing to evolve our solutions alongside the growth of video, we’re helping ensure a more consistent, reliable, and high-quality experience for partners and users alike.
