TL;DR
Start.io’s Bidding SDK now supports ad unit configuration, allowing publishers to define multiple ad units with specific placement IDs, formats and targeting settings. The SDK then requests and renders bids according to those parameters, aligning each placement with the relevant demand and giving publishers more accurate reporting and greater flexibility across their inventory.
This post was written by Or Oren, Product Manager at Start.io.
We’re excited to introduce Ad Unit configuration support in our Bidding SDK- giving publishers greater control over how ad placements are defined and managed within their apps.
With this update, publishers can configure multiple ad units, each representing a specific placement in the app. The SDK can then request bids and render ads based on defined parameters such as placement ID, ad format, and targeting settings. This allows for more precise alignment between in-app placements and the demand sources competing in the auction.
By improving the mapping between placements and demand, this enhancement helps drive more efficient auctions and more accurate reporting, giving publishers better visibility into performance across their inventory.
In addition, Ad Unit configuration introduces greater flexibility for monetization strategies. Publishers can now easily configure different ad units for formats such as interstitial, rewarded video, and banner, allowing them to tailor demand and optimization strategies for each placement.
Overall, this update provides publishers with more granular control, improved transparency, and new opportunities to maximize the value of their in-app inventory.
