The Programmatic I/O conference, spanning two days in September at the New York Hilton, convened industry experts to delve into the hottest topics in programmatic advertising. From AI to data privacy, supply path optimization, CTV, gaming ads, and beyond, here are concise session recaps and highlights from the Start.io team’s attendance:
Identity Solutions:
Identity remains a central concern across the industry. While not revolutionary, the conference underscored the reality that, in an identity-less world, every industry player must develop their own identity solutions. This highlights ongoing industry efforts to adapt to evolving privacy regulations and technological shifts, employing multiple methods. One approach focuses on alternative IDs, while another adopts a contextual approach.
SPO (Supply Path Optimization):
Three key approaches were discussed to address this matter:
Cost Reduction:
Emphasizing the need to control ad quality and minimize duplicated requests in open paths, this approach benefits publishers by enhancing margins and scalability.
Publishers’ Net Revenues:
SSPs highlighted their commitment to scaling net revenues rather than the complexity of the supply chain, emphasizing a streamlined and profitable ecosystem.
DSPs’ Requests:
DSPs echoed the sentiment that optimization is driven by advertisers’ demands, utilizing open paths to enhance Connected TV (CTV) performance.
Environmental Optimization:
SPO was also discussed in the context of improving the carbon footprint by optimizing the path from an environmental perspective.
CTV Workshop Insights:
A particularly insightful session focused on the intricacies of supporting CTV advertising. Attendees gained a deeper understanding of the distinctions between CTV and OTT, MVPD, TVOD/PVOD, SVOD, AVOD, HVOD, BVOD fast channels, and free ad-supported TV. Valuable insights were shared about the current and changing landscape of CTV advertising.
As always, Programmatic I/O provided a platform for industry professionals to learn, exchange ideas, and tackle new challenges using the latest approaches in programmatic advertising. It served as an opportunity for face-to-face meetings and conversations with partners, fostering collaboration and innovation. We eagerly anticipate your presence at the next Programmatic I/O conference and other upcoming industry events!
