This post was written by Michal Segal, Director of Product at Start.io.

Managing request volume is a constant balancing act, too much wastes resources, too little leaves revenue behind. 

Our enhanced QPS Capping solves this with a smarter, real-time approach.

Built on a dynamic algorithm, the system continuously monitors delivery and adjusts throttling on the fly, ensuring traffic stays aligned with actual demand and opportunity.

What this delivers:

  • Real-time optimization: Decisions are based on live data, adapting instantly to changing supply.
  • Precise delivery: Traffic stays tightly aligned with configured caps and expected value.
  • Smarter allocation: High-value requests are prioritized—sending better traffic, not just more traffic.
  • Stronger ROI: Early results show meaningful gains by optimizing timing and quality.
  • Stable volume: Consistent, predictable delivery with reduced hourly volatility.

This is a shift to intelligent, real-time traffic optimization, where every request is intentional and high-impact.