TL;DR

Michal Segal, Director of Product at Start.io, explains how enhanced QPS capping uses a dynamic algorithm to continuously monitor delivery and adjust throttling in real time. The system responds to changes in supply and demand, keeping request volume aligned with available opportunity while enabling more precise delivery and faster adjustments as conditions change.

This post was written by Michal Segal, Director of Product at Start.io.

Managing request volume is a constant balancing act, too much wastes resources, too little leaves revenue behind. 

Our enhanced QPS Capping solves this with a smarter, real-time approach.

Built on a dynamic algorithm, the system continuously monitors delivery and adjusts throttling on the fly, ensuring traffic stays aligned with actual demand and opportunity.

What this delivers:

  • Real-time optimization: Decisions are based on live data, adapting instantly to changing supply.
  • Precise delivery: Traffic stays tightly aligned with configured caps and expected value.
  • Smarter allocation: High-value requests are prioritized—sending better traffic, not just more traffic.
  • Stronger ROI: Early results show meaningful gains by optimizing timing and quality.
  • Stable volume: Consistent, predictable delivery with reduced hourly volatility.

This is a shift to intelligent, real-time traffic optimization, where every request is intentional and high-impact.