Apple's App Tracking Transparency (ATT) feature will roll out in early spring, according to the company statement. The move will change the company's Identifier for Advertisers (IDFA) from opt-out to opt-in across iOS 14+ operating systems. The whole ecosystem that created value to the mobile app publishers and developers faces a tectonic change –bottom line, the mobile marketer will prevail!
Apple's ATT changes will reduce visibility into essential metrics that show how ads drive conversions, such as engagement and sales. This change will affect how advertisers value mobile advertising. To help improve iOS monetization rates, we encourage mobile app publishers and developers to upgrade to version 4.6.0, Start.io iOS 14+ compliant SDK, and follow Start.io guidelines for iOS 14+ readiness: https://support.start.io/hc/en-us/articles/360017903540-iOS-14-Readiness-.
Since mid-2020, when Apple introduced this change, the whole ecosystem has been adjusting its products to enable some ad spend visibility. You can learn more about how Google, Facebook, and Twitter are addressing this change. The main question is how marketers are going to handle this change. Are we going to see a shift in budgets? Should the billboard industry, the print, and radio get a more significant piece of the pay? At Start.io, the answer is crystal clear: mobile marketing will stay the industry front runner – here is why.
Post-IDFA Era – The Mobile Marketer will Prevail
Posted On
March 18, 2021