Vail Resorts runs digital advertising campaigns in North America that target skiers and snowboarders who live near their resorts, and in key cities with large concentrations of likely guests. Vail Resorts built a managed ad campaign with Start.io, with the goal of:
Start.io built audience segmentation, enhanced with first-party guest data from Vail Resorts, to build an ad campaign that targeted skiers and snowboarders, with:
CPC metrics exceeded Vail Resorts benchmarks by an average of
16%Vail Resorts experienced advertising outcomes that exceeded their expectations:
Senior Manager, VRR Marketing