How Video Ads + Precise Segmentation Drove 380% RPM Growth in Mobile Apps with Magnite
About Magnite
Overview
In 2025, video emerged as a key driver of performance growth across mobile app environments. Working together, Magnite and Start.io began pairing high-impact video formats with mobile-first, data-driven segmentation to unlock revenue gains, increased engagement, and greater efficiency.
The Challenge
While video is highly engaging in-app, broad targeting often limits its efficiency and scalability. As a result, buyers can struggle to consistently achieve performance at scale, while publishers may not be fully maximizing video yield. The goal was to:
Increase
video monetization and delivery scale
Improve
buyer performance through refined targeting
Leverage
mobile specific behavioral and contextual data
The Strategy
We implemented a strategy focused on aligning high-impact video formats with high-intent audiences more likely to engage and convert.
High-impact video formats:
leveraging in-app video placements to maximize visibility and engagement.
Mobile-first segmentation:
Apply data-driven audience segmentation based on multiple signals such as location, ad behavior and more
The Results
+380%
growth in video RPM from Q1 to Q4
Strong growth
in video performance
478%
growth in spend, driven by increased demand and buyer confidence
Improved efficiency
through more relevant audience alignments
Contact us today to learn how Start.io’s data-matching technology can help you achieve your marketing goals