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Retail Case Study

Campaign start date: July 2022

Client: A leading retailer with more than 18,000 convenient, easy-to-shop stores in 47 states. Which sells America’s most-trusted brands and products, along with high-quality private brands.

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Goal

Drive Visitation to retail outlets using con questing of key competitors.

Process

Utilizing app owner audiences for a number of these key competitors (i.e., Walmart, Sam’s Club, Costco, BJs, Winn Dixie, Publix, Piggly Wiggly, and HEB)

Audiences Start.io activated

126K

SDK AppPartners

104.6K

Food Lion App Owners

122.2K

Winn Dixie App Owners

84.3K

84.3K

196K

Publix App Owners

2.3M

Sam’s Club App Owners

271K

BJs Wholesale Club App Owners

2.4M

Costco Wholesale App Owners

665K

users with the GoodRx and SingleCare apps.

16M

Wellness shoppers *

7M

Target App Owners + POI

28K

Party City App Owners

* Wellness shoppers include apps like Rite aid, Walgreens, CVS pharmacy, Capsule Pharmacy, Publix Pharmacy, GoodRx, SingleCare, etc.

The Results

We saw strong results with Start.io App Owner audiences for the campaigns focused on growing the share of food sales and con questing from key competitors. Start.io drove a

40%
more efficient CPSV*
40% more efficient CPSV*

when compared to location-based historical shoppers audiences for the same retailers.


*Cost per store visit