Start.io slashes CAC for a leading consumer finance app
Brain Finance offers machine learning-based credit solutions to help consumers make smart decisions and improve their financial health. Its flagship product is the next-gen iCash lending app. Over the past 18 months, Start.io assisted the client in generating 28,000 installs of the iCash app across iOS and Android, and the acquisition of over 9,000 new customers who requested a loan or reloan.
Using a wide range of in-app event data gathered by iCash’s mobile measurement provider, Start.io began the process of deep-dive analysis in order to identify customers with high potential for loan purchasing or reloan. Start.io created 4 unique audience groups that were good candidates for retargeting. With this approach, Start.io succeeded in generating an average of 300 additional loans per month, with an average CAC of $17 per user, well below the benchmark set by iCash.
“With the help of Start.io we were able to acquire new users and achieve a lower cost per loan base which resulted in higher ROI.
The Start.io’s team support is absolutely amazing – they put together a campaign strategy that was based on our goals, helping us grow our business revenue. We are truly happy to have them as a partner”.