Glossary | A | Ad Revenue

What is ad revenue?

Ad revenue is the money apps generate from in-app advertising. Mobile app ad revenue refers to the earnings generated from in-app advertisements. The app ad revenue is calculated by multiplying the number of impressions an ad has in an advertising platform times the eCPM.

Ad revenue = impressions * eCPM

An ad impression is counted whenever an ad is displayed within an app.

App developers use reporting tools to distinguish between mobile video ad revenue and rewarded video ad revenue app monetization decisions. To increase app ad revenue, app developers must put together a sturdy ad monetization strategy. The key to boosting ad revenue is placing high-performing ad units at high-converting points in the app flow.