Glossary | A | Ad Server

What is an Ad Server?

An ad server is a web-based application used by developers, ad networks, and marketers to help with ad management, campaign management and distributing ads to both websites and applications. It provides management tools for tracking, uploading, and deploying ad campaigns. Ad serving technology can be offered as a hosted service—operating on a provider’s servers—or self-hosted—operating on internal company servers. Instead of having to visit each website where an ad is to be placed individually, ad servers automate much of the distribution process for ads and can successfully track all relevant statistics about ad impressions, clicks, and overall ad performance.