Glossary | A | App Key Performance Indicator (KPI) / Metrics

What is mobile app KPIs?

Key Performance Indicators (KPIs) are the quantifiable metrics used by app developers to measure the success of their apps and business. There are many types of app metrics – including business metrics like eCPM and LTV, app usage metrics like Daily Active Users (DAU) and Monthly Active Users (MAU), app performance metrics like crash rate; app engagement metrics like retention rate; and growth metrics. Each app metric provides app developers with valuable insight. For example, mobile app performance metrics inform app developers on the user experience, tracking technical errors and failures. It can be challenging to understand which mobile app analytics metrics are most important for your app. But mobile app analytics tell app developers what to track.

To launch a successful app or run a successful business, you need to set goals and objectives to determine success. KPIs allow you to measure progress over time and better understand which areas are working, which are not, and where to focus your attention.  No single KPI can be used to determine overall success, most developers focus on multiple KPIs and it varies from company to company.