Glossary | A | App Rating
What is app rating?
App Rating is a way for users to give feedback on their experience with an app while simultaneously helping others decide which apps they should try out in the future. As app developer feedback from the end-users is key for success. A positive review and app ranking will directly affect your app’s conversion rate.
Android app rating features: On Google Play, users are able to leave a public rating for apps they have previously downloaded. Reviews include a star rating as well as a written review. Those reviews are public and linked to a users’ Google account, so developers can respond to reviews – both positive and negative.
iOS app rating features: Like with Google Play, users are able to leave public reviews for apps and games downloaded on the iOS App Store. But unlike Google Play, developers cannot respond to user ratings on iOS. Users can leave a star rating as well as a written review. For iOS, ratings and reviews influence how your app ranks in search results.
When it comes to managing reviews follow the AAA guidelines: acknowledge, apologize, and assist. Don’t leave a comment unattended. Acknowledge the users’ complaint, apologize for any inconvenience this may have caused, and provide a means of contact.